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the world’s most sold – for a reason

the original that took the world by storm. cleans just as well as a
plastic toothbrush but made from mother earth’s best invention,
bamboo. equipped with the highest quality nylon bristles to ensure dentist approved results, this iconic toothbrush has to date sold in excess of 35 million pieces

✔️ biodegradable handle
✔️ vegan
✔️ cruelty-free
✔️ dentist approved 

who says you can’t have it all?

no more trade-offs, no more good enough. Introducing humble toothpaste, developed by dentists, and loved by nature. carefully formulated to clinically prevent cavities and protect your pearly whites, this toothpaste is crafted with mother nature’s best in mind.

go out there and show off your biggest smile, you’ve earned it.

all the bling, without the sting.

your gums don’t need to burn for your breath to sparkle. alcohol-free and goodness-filled, this mouthwash will put an end to social distancing.
made with carefully selected ingredients, to prevent gingivitis, plaque and cavities, so you can swirl and swish care and tear-free.

all the bling, without the sting.

your gums don’t need to burn for your breath to sparkle. alcohol-free and goodness-filled, this mouthwash will put an end to social distancing.
made with carefully selected ingredients, to prevent gingivitis, plaque and cavities, so you can swirl and swish care and tear-free.