Our humble vision
At The Humble Co., we create eco-friendly oral care products that are good for people and kind to the planet. Born in Sweden and loved worldwide, our products are designed to be simple, effective, and sustainable, without harsh chemicals.
Our story began in 2013, when our founder Noel, then a dental student, volunteered in Jamaica. He saw the urgent need for better oral care and the environmental cost of traditional plastic products. Back home, he launched a better alternative: a bamboo toothbrush that sparked a global shift in everyday care.
Today, our range includes everything from toothpaste to floss. Trusted in over 70 countries. Every product is vegan-certified, responsibly made, and built to perform without compromise.
Plastic problem
Plastic toothbrushes are a hidden environmental threat. Every year, over 1 billion plastic toothbrushes are thrown away in the U.S. alone, creating 50 million pounds of waste, much of which ends up in oceans and landfills.
We’re committed to reducing the environmental impact of oral care by offering effective alternatives made from plant-based materials and bamboo.
Dental care for all
By partnering with organizations like SmileOnU, we're dedicated to doing our part to make dental care accessible to those who need it most. Oral health is often overlooked, yet it plays a vital role in one's overall well-being. Together, we’re working to create a world where oral care is not a privilege, but a basic right.
