The Humble Co. launches at Target with its flagship product Humble Brush, a dentist-developed and socially responsible toothbrush with a handle of 100% sustainably grown bamboo. The partnership will ensure that environmentally and socially conscious oral health products are available where a lot of customers pursue most of their household shopping.

The Humble Co.'s U.S. CEO Jimmie Berggren hopes that the visibility at Target will make it easier for the consumer to make a conscious choice. "We are extremely proud to be included in Target stores nationwide and to be able to help customers in the US make a greener choice whilst still acquiring a high-quality product. It is important to us that the switch from plastic is as easy as possible and what better way to achieve that then to partner up with Target?"

Founded by dentist Noel Abdayem, The Humble Co. was created from a shared commitment to oral health and an understanding that it’s not necessary to harm our environment just to brush our teeth properly. In four years, The Humble Co. has conquered Europé and Asia and is now redirecting the focus towards the largest consumer market in the world - USA. The bamboo toothbrush has replaced over 12 million plastic brushes and funded 30 Humble Smile Foundation projects from Cambodia to Nicaragua in the process. The Humble Co.’s products are developed to reduce our environmental impact and can be found in over 35,000 retail locations across the globe.