With nearly 40 million sold products, we decided that it is time for a change. We’re pleased to unveil a redesign that we hope that you will like as much as we do. We have listened to our partners, retailers, and customers and the result comes in the form of a new logotype, typography and color profile that in turn merges Humble Brush and The Humble Co. into one. Say hello to the new The Humble Co.!

Who are we?

The Humble Co. is a Swedish health & wellness company offering reliable and innovative products that are good for you and kind to our planet. We bring lifestyle into the static and traditional oral care and wellness categories. We are here for conscious and curious people who want appealing products without compromising quality and performance. With products developed by dentists and designed in Sweden, we strive for healthier people, on a healthier planet.

Each Humble purchase funds oral health projects benefitting children in need. In collaboration with the Humble Smile Foundation, as of today, we have carried out projects in 52 local communities in 37 countries worldwide.

On our journey, we stay true to our values: professional, and simple, while keeping people and environment in mind. Because there is no planet B.